You might ask how much admob pays for rewarded video ads? Admob interstitial and rewarded video revenue are two of the most popular ad formats. AdMob is a mobile advertising platform that enables developers to generate revenue from their applications by displaying advertisements.
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Admob Interstitial Vs Rewarded Video Revenue
Interstitial and rewarded video advertisements are two of the most popular ad formats. Interstitials, which are full-screen ads, frequently appear during app transitions such as level adjustments or after a user has completed a task. Rewarded video advertisements are advertisements that provide consumers with something in exchange for watching them, such as extra lives or money.
Depending on a number of factors, such as the location of the users, the used ad network, the fill rate, the effective cost per thousand impressions, and the level of user engagement, these two ad types generate varying quantities of revenue.
Rewarded video advertisements have higher eCPM rates than interstitial ads because they are more beneficial to both the user and the advertiser. Interstitial advertising, on the other hand, may have a greater number of impressions than rewarded video advertisements because it is more prevalent in the app flow and does not rely as heavily on user choice.
Some estimates place the average eCPM for rewarded video advertisements in the United States in 2022 at approximately $10.16, and the average eCPM for interstitial advertisements at approximately $15.26. App type, ad platform, and time of year are a few of the variables that may influence these figures.
Developers can increase their AdMob revenue by integrating interstitial and rewarded video advertisements into their applications and then optimizing the placement, frequency, and mediation parameters to establish a balance between user experience and monetization success.
Admob Rewarded Video Ads
AdMob Rewarded Video Ads are a form of advertising in which consumers view a video in exchange for a reward, such as virtual currency, additional lives, or access to premium content. Using rewarded video advertisements, developers can monetize their applications while simultaneously increasing user engagement and enhancing the user experience. The following steps are required to add rewarded video advertising to your app:
Create an account with AdMob and submit your app for review.
Include the Google Mobile Ads SDK in your application.
In the AdMob user interface, establish and configure a rewarded ad unit.
Utilize the Rewarded Ad class to install and display rewarded video advertisements in your application.
Take care of the prize’s callback and provide it to the user.
AdMob reports may help you monitor how well your test advertisements are doing and how well your implementation is functioning.
Admob Rewarded Video Ecpm
AdMob rewarded video eCPM (effective cost per thousand impressions) is a metric that measures the average revenue earned per thousand ad impressions for rewarded video ads.
It is an important factor for developers who want to monetize their apps through AdMob, as it determines how much they can earn from each ad view.
The eCPM for rewarded video ads can vary depending on several factors, such as the app’s audience, location, and content, as well as the ad format, length, and frequency.
One of the main advantages of rewarded video ads is that they typically have higher eCPMs than other ad formats, such as interstitial or banner ads.
This is because rewarded video ads offer users a tangible reward, such as in-app currency or exclusive content, in exchange for watching the ad.
This creates a positive user experience and increases user engagement, which in turn leads to higher ad revenue for developers. According to some sources, the average eCPM for rewarded video ads can range from $10 to $50, depending on the app’s category and audience.
However, it is important to note that eCPM is not the only factor that determines ad revenue. Other metrics, such as click-through rate (CTR), fill rate, and ad impressions, also play a role in determining how much developers can earn from AdMob ads.
For example, a high eCPM may not be very useful if the app has a low fill rate, meaning that there are not enough ads to display to users. Similarly, a high CTR may lead to more ad revenue even if the eCPM is lower.
To optimize their ad revenue, developers should experiment with different ad formats, placements, and strategies, and analyze the results using AdMob’s reporting tools. They should also consider the user experience and ensure that ads are not intrusive or annoying to users.
By finding the right balance between ad revenue and user engagement, developers can create a sustainable and profitable app business.
Rewarded Video Ads Revenue
Rewarded video ads are a type of in-app advertising that offers users a reward in exchange for watching a promotional video. The reward can be anything that enhances the user experience, such as extra lives, currency, points, discounts, or access to new content.
Rewarded video ads are popular among mobile game developers and players, as they can boost engagement, retention, and revenue.
According to some statistics , rewarded video ads have the following benefits: They are the most preferred ad format by 68% of players and 82% of developers, can increase ad revenues by 20-40% and have the highest eCPMs among mobile video ads.
They can improve user retention by 53% and user satisfaction by 32%. They are opt-in and non-disruptive, as they are integrated into the gameplay and offer users a choice.
Rewarded video ads work by following three steps:
The offer: the user is presented with a reward offer in exchange for watching a video ad.
The watch time; the user chooses to watch the video ad and has to complete it to receive the reward.
The reward: the user gets the reward and resumes the game with the added benefit.
Rewarded video ads are a win-win-win situation for users, developers, and advertisers. Users get to enjoy their games more, developers get to monetize their apps better, and advertisers get to reach their target audience more effectively.
Rewarded Video Ads Example
“Rewarded video ads” are one type of advertising that employs incentives to encourage viewers to watch commercials.
50% of gamers prefer rewarded video advertisements over paid and freemium mobile advertisements, indicating their growing prevalence in the mobile advertising industry.
In exchange for the user’s attention to a full-screen video advertisement, these advertisements offer a reward.
The rewards may include in-game currency, cosmetic trinkets, additional lives, or access to secret levels.
Rewarded video advertisements offer the following benefits:
Participation by the user: The use of rewards improves both user progression and app retention.
Users are more likely to view a video advertisement if they know they will receive something of value in exchange.
Marketers may generate revenue from rewarded video advertising if they pay viewers to observe them.
Consequently, both consumers and marketers profit.
Marketers and publishers must incorporate rewarded videos into games in order to provide a seamless experience for players.
This addition not only provides a fantastic advertising opportunity, but also facilitates the game’s progression.
Adaptability: Depending on the app and target audience, rewarded video advertising may be optimized in different ways.
By determining factors such as reward type, ad duration, and ad placement, advertisers can influence the user experience and ad performance.
Implementing rewarded video advertisements could increase publishers’ RPMs and overall ad revenue.
These advertisements provide consumers with a more engaging and beneficial experience, thereby enhancing ad performance and earning potential.
Examples of rewarded video advertisements include:
Coins and jewels are examples of in-game currency that players can earn by watching rewarded video advertisements.
You can use this currency to purchase virtual products within the app or to unlock previously restricted features.
Some games give players additional lives or special abilities in exchange for viewing video ads.