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Everything You Need to know About Admob Ads

Everything You Need to know About Admob Ads

Introduction

App makers may monetize their applications by displaying ads using Google’s mobile advertising network, AdMob. Since “AdMob” is a portmanteau of the phrase “ads on mobile,” those two terms mean exactly the same thing.

AdMob is a mobile advertising platform developed by Google. The name AdMob is a portmanteau for “advertising on mobile”. It was founded by Omar Hamoui and incorporated on April 10, 2006. Google acquired AdMob in November 2009 for $750 million.

AdMob allows developers to monetize their mobile apps by displaying in-app ads from various advertisers.

These ads are created and paid for by advertisers who want to promote their products or services to app users. Once developers create space for ads in their apps, AdMob works with advertisers who pay to show ads that are relevant to the app’s users.

AdMob supports various ad formats, including image ads, which combine graphics and text to capture users’ attention.

Other formats include native ads, which are designed to fit seamlessly within the app’s design and user experience, interstitial ads, which are full-screen ads that capture attention, banner ads, which are traditional formats in various placements, and rewarded video ads, which are immersive, user-initiated video ads that reward users for watching.

Mediation platform

AdMob also offers a mediation platform that helps developers set up, manage, and optimize multiple mobile ad networks.

This creates competition for the ad inventory, which can help developers earn more.

Additionally, AdMob’s bidding system allows all participating ad networks to bid for each ad spot in real time, ensuring that developers always earn the highest cost per mille (CPM) for every impression.

AdMob is available for many mobile platforms, including Android, iOS, webOS, Flash Lite, Windows Phone, and all standard mobile web browsers.

It also integrates with Google Analytics, providing developers with insights into user acquisition, engagement, revenue, screen views, sessions, app version, screen size, and more.

AdMob offers several benefits to app developers:

  1. Monetization: AdMob provides a way for developers to monetize their apps by displaying in-app ads. These ads are created and paid for by advertisers who want to promote their products or services. Developers earn revenue based on the number of ad impressions or clicks.
  2. Maximized Earnings: AdMob works with millions of advertisers to compete for ad space in your app, ensuring you always get the highest-paying advertiser. It also offers high fill rates due to real-time selling of ad space to programmatic buyers.
  3. Ad Formats: AdMob provides a variety of ad formats to integrate with your app, enhancing the user experience while helping you earn more. This includes traditional banner ads, interstitial ads, rewarded video ads, and native ads that blend seamlessly with the app’s design.
  4. Analytics and Insights: AdMob offers analytics and reporting features, including ad request level revenue data directly in Google Analytics for Firebase. This allows developers to make informed decisions based on user behavior and ad performance.
  5. Global Reach: AdMob is one of the largest global ad networks, allowing developers to reach users worldwide. It also supports localization, enabling ads to be tailored to specific markets.
  6. Ease of Use: AdMob automates the process of buying and selling ads, allowing developers to spend less time marketing their ad space and more time improving their apps.
  7. Brand-Safe Advertising: AdMob ensures that users see ads that don’t disrupt their app experience and damage your brand.
  8. Additional Revenue Streams: Features like App Open Ads provide developers with an additional stream of revenue by displaying ads during the app’s launch or back to app phase.

Remember, to benefit from AdMob, developers must adhere to AdMob’s policies and guidelines.

Ad formats

AdMob supports several ad formats that developers can use to display ads in their apps. Here are the most popular ones:

  1. Banner Ads: These are basic ad formats that appear at the top or bottom of the device screen. They can show up as text, image, or video. AdMob also offers “smart banners,” which automatically adjust the banner size to adapt to different devices.
  2. Interstitial Ads: These are full-page ads that appear at natural breaks and transitions, such as level completion. They can support video content.
  3. Rewarded Ads: These ads reward users for watching short videos and interacting with playable ads and surveys. They are good for monetizing free-to-play users and support video content.
  4. Native Advanced Ads: These are customizable ad formats that match the look and feel of your app. Ads appear inline with app content and can support video content.
  5. App Open Ads: This ad format appears when users open or switch back to your app. The ad overlays the loading screen.

Conclusion

Each ad format specializes in showing different ad types, including text, image, HTML5/rich media ads, interactive ads, and video ads. The choice of ad format depends on the app’s design, audience, and monetization strategy.