Although it is not 2016 but let’s take a look at best Admob alternatives 2016. several noteworthy alternatives to AdMob for mobile ad networks include:
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Facebook Audience Network (FAN)
Facebook Audience Network (FAN) is a mobile advertising network that enables advertisers to expand their ad campaigns beyond Facebook and reach a larger audience on mobile apps, mobile websites, Instant Articles, and videos.
FAN provides advertisers with the necessary tools to deliver targeted ads to individuals who have specific interests, thereby enhancing the effectiveness of their campaigns.
It utilizes the same targeting options available on Facebook, including Custom Audiences, core audiences, and lookalike audiences. However, it is important to note that in order to display Facebook ads, users must have the Facebook app installed on their device.
Sharethrough
Sharethrough, on the other hand, is an advertising platform that focuses on connecting publishers and advertisers. Its primary goal is to establish a sustainable advertising ecosystem for journalists, content creators, and app developers.
Sharethrough’s technology supports various types of advertising, including omnichannel video and native ads, across different devices and user experiences.
With its global cloud-based system, the platform processes ad impressions in over 200 countries worldwide.
Additionally, Sharethrough conducts research to gain insights into consumer behaviors and the impact of advertising on different aspects, such as carbon emissions.
Epom Apps
Epom Apps, meanwhile, serves as an app monetization platform that assists developers in efficiently monetizing their iOS and Android applications.
It offers a smart optimization algorithm and cutting-edge ad formats, which can potentially result in up to 50% higher eCPM rates.
Epom Apps collaborates with a wide range of demand-side partners, including third-party ad networks, DSPs, and direct advertisers. By combining direct and programmatic offers, the company ensures a consistent supply of relevant creatives for users.
Epom Apps also guarantees convenient and timely payouts on a weekly basis, along with 24-hour customer support provided by dedicated managers.
InMobi
In 2016, InMobi, a mobile advertising company based in Singapore, encountered legal issues when it was accused by the Federal Trade Commission (FTC) of tracking the locations of numerous consumers without their consent.
Consequently, InMobi had to pay $950,000 in civil penalties and establish a comprehensive privacy program.
Additionally, the company was prohibited from collecting consumers’ location information without their explicit consent and was obligated to respect consumers’ location privacy settings.
Smaato
Smaato serves as a real-time advertising platform catering to mobile publishers and app developers.
It boasts an ad server and a real-time bidding ad exchange, ensuring exceptional fill rates and industry-leading eCPMs by fostering competition among advertisers for each impression. Smaato’s platform supports a diverse range of ad formats, including display, video, and native ads.
AdColony
AdColony stands out as a mobile advertising network renowned for its top-notch video ads. With a global reach of 1.4 billion users, it remains a popular choice for app developers seeking to monetize their apps.
AdColony’s platform is specifically designed to optimize revenue for developers while delivering an exceptional user experience.
Google Interactive Media Ads
The Google Interactive Media Ads (IMA) comprises a collection of APIs that enable developers to request and showcase ads provided by the Google Ad Manager.
It is primarily utilized when video ads are required, as AdMob does not support this feature. IMA has the capability to display linear ads, non-linear ads, and companion ads within video content.
Appy Pie
Appy Pie serves as a mobile app builder that empowers users to create mobile apps without the need for coding. Additionally, it offers an ad platform that developers can utilize to monetize their apps.
Appy Pie is renowned for its user-friendly interface and exceptional support from the chat team.
Conclusion
These platforms offer distinct features and advantages that can assist app developers in monetizing their apps.
The choice of platform depends on the specific requirements and goals of the developer. It is also crucial to stay updated with the latest trends and technologies in the ever-evolving mobile advertising landscape to maximize ad revenue.